INSPIRING HOPE: Demi Lovato Inspires People to Be Vocal

Singer/songwriter Demi Lovato has been an outspoken advocate for mental health since being diagnosed and treated for bipolar disorder. “Getting a diagnosis was kind of a relief. It helped me start to make sense of the harmful things I was doing to cope with what I was experiencing,” Demi said.

Demi Lovato. (Photo Credit: Isaac Sterling)

Demi Lovato. (Photo Credit: Isaac Sterling)

And now, the young star has teamed with several leading mental health advocacy groups to encourage people across America to “Be Vocal” and use their voice in support of mental health. Be Vocal: Speak Up for Mental Health is an initiative that aims to empower adults living with mental health conditions to speak up when talking with their professional support team and to speak up as a community to advance mental health in America.

The initiative is a partnership between Depression and Bipolar Support Alliance, The JED Foundation, Mental Health America, the National Alliance on Mental Illness, the National Council for Behavioral Health, and Sunovion Pharmaceuticals Inc. This is the first time these organizations have come together to support an initiative focused on helping individuals and communities advocate for themselves and others.

Be Vocal evolved out of The Mental Health Listening & Engagement Tour supported by Sunovion in 2014. During the Tour, Demi had the opportunity to learn from our country’s top mental health advocates about the power of advocacy – why it is important to advocate for yourself and others and how to use her voice to help her community.

We love these top 5 things Demi learned:
1 — It is important to be vocal—not only for yourself but also for your community.
2 — There are many things that each and every one of us can do to make a difference.
3 — We need to treat mental health conditions with the same attention and care as any medical condition. The brain is an organ, too.
4 — Living, loving and being well with mental health conditions is possible.
5 — She’s not alone. Approximately 44 million adults – 1 in 5 Americans – of every race, gender, religion and socio-economic status is diagnosed with a mental health condition in any given year.

Bringing everyone together to encourage open conversation about mental health is one of the main ways we can combat stigma. We applaud Demi for leading these efforts and building new partnerships around collaboration and a shared mission. To learn more, visit

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About Kathryn

Kathryn Goetzke has over 30 years of experience in marketing, branding, and strategy. She was recently appointed to be a representative at the United Nations for the World Federation for Mental Health. Kathryn is the Founder of iFred, the International Foundation for Research and Education on Depression, through which she created Hopeful Minds and Hopeful Cities, two programs dedicated to sharing the “how-to” of hope with children, parents, and communities globally. Kathryn presented at Harvard University, the World Bank, the United Nations, and the Never Alone Summit. Hopeful Minds was featured in a documentary by the BBC, and her products and projects have been featured in global media.

Kathryn is a Partner at Innovative Analysis, LLC, where she consults businesses on activating hope in the workplace, and created a college program Hopeful Mindsets, a marketing strategy and course for college students to activate hope on campus. She is the author of the Biggest Little Book About Hope and host of The Hope Matrix Podcast. In her role as Chief Mood Officer at The Mood Factory, she created the first nationwide cause marketing campaign for mental health through her brand Mood-lites, which achieved over 35M in retail sales. Ms. Goetzke serves on advisory boards for FundaMentalSDG, Y Mental Health, Women’s Brain Project, and the Global Mental Health Movement.

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