Kathryn Goetzke

Kathryn Goetzke, MBA
President and CEO
Innovative Analysis, Inc.
Founder, iFred

Kathryn Goetzke is an entrepreneur, strategic consultant, and global depression advocate. She was recently appointed to be a representative at the United Nations for the World Federation for Mental Health. Ms. Goetzke is the Founder of iFred, a nonprofit organization dedicated to shining a positive light on mental health and eliminating stigma through prevention, research, and education. She is also the creator and founder of Hopeful Minds, a program to teach hope to kids based on research that hope is a teachable skill, and Hopeful Cities, a marketing plan that operationalizes hope in cities around the world.

Through her strategic consulting with Innovative Analysis, LLC, Ms. Goetzke created Hopeful Mindsets, an evidence-based course to activate hope on college campuses, along with a marketing campaign working to activate students on the ‘why’ of hope. She is the author of The Biggest Little Book About Hope, and host of The Hope Matrix podcast.

Kathryn overcame her own battles with depression, anxiety, ADHD, PTSD, and addictions through therapy, medication, lifestyle changes, and support. She lost her father to suicide at 18 and knows all too well the negative consequences of untreated mental health on both the self and the family system. She has committed her life to helping to support others, not only in the treatment of mental health but in prevention through lifestyle modifications and education.

Kathryn and her work have been featured in Entrepreneur Magazine, Home, InStyle, Family Living, Scholastic Choices Magazine, and others. She has spoken at the United Nations, the Global Mental Health Movement Conference in Athens and South Africa, at Mental Health Community Associations Conference, The Kennedy Forum, The World Bank, the Scent Marketing Institute, and more. She has been featured on multiple radio and television shows including BBC, WGN Chicago, CBS Chicago, Tasty Trade, and eWomenNetwork. Ms. Goetzke serves on advisory boards for FundaMentalSDG, Y Mental Health, Women’s Brain Project, and the Global Mental Health Movement.

Ms. Goetzke is the entrepreneur and innovator behind Mood-lites™, a brand that achieved over 35 million dollars in retail sales. In her role as Chief Mood Officer at The Mood Factory, she is committed to getting people into the present moment through her new line of products based on how scents impact moods, and 21 Day courses teaching habits of how to live a positive, engaged, productive life.

Kathryn has a Master of Business Administration degree in International Marketing Management from the University of St. Thomas, and a Bachelor of Arts degree in Psychology, International Studies and Biology from Winona State University. She currently resides in Reno, Nevada, where she enjoys hiking, meeting new people, hiking with her pup Yoda, skiing, and solving complex global challenges.