Mission
Who We Are
iFred, a 501(c)3 organization, is working to teach hope. iFred has worked to shine a positive light on mental health and eliminate stigma through prevention, research and education and created a shift in society’s negative perception of the disease through positive imagery, rebranding, celebrity engagement, cause marketing campaigns, and establishing the sunflower and color yellow as the international symbols for hope. iFred worked with The Mood Factory to do the first nationwide cause marketing campaign for mental health in the US, and created the first ever program to teach hope, based on research it is a teachable skill.
Who We Are
iFred, a 501(c)3 organization, is working to teach hope. iFred has worked to shine a positive light on mental health and eliminate stigma through prevention, research and education and created a shift in society’s negative perception of the disease through positive imagery, rebranding, celebrity engagement, cause marketing campaigns, and establishing the sunflower and color yellow as the international symbols for hope. iFred worked with The Mood Factory to do the first nationwide cause marketing campaign for mental health in the US, and created the first ever program to teach hope, based on research it is a teachable skill.