Who We Are
iFred, a 501(c)3 organization established in 2004, worked to shine a positive light on mental health and eliminate stigma through prevention, research and education and created a shift in society’s negative perception through positive imagery, rebranding, celebrity engagement, cause marketing campaigns, and establishing the sunflower and color yellow as the international symbols for hope. iFred worked with The Mood Factory to do the first nationwide cause marketing campaign for mental health in the US, and created the first ever program to teach hope, based on research it is a teachable skill.For more information, visit www.ifred.org.
What We Do
iFred is creating a shift in society’s negative perception of depression through positive imagery and branding-establishing the sunflower and color yellow as the international symbols of hope for depression. To further its mission, iFred engages with individuals and organizations to execute high-impact and effective campaigns that educate the public about support and treatment for depression.
